Home / Law Firm SEO
SEO that turns rankings into signed cases.
We fix what's holding your firm's site back, publish the pages injured people are searching for, and build the authority that keeps you at the top, on Google and in AI answers.
Free missed-case report · Delivered in 3 business days · No contract
Everything it takes to win the call.
Technical SEO
Site speed, Core Web Vitals, crawlability, schema for attorneys and practice areas, and clean site architecture across every office.
Practice-area & city pages
Pages for every case type and market you serve, written by legal content specialists and sent to your team for accuracy review.
Legal authority & digital PR
Links and mentions from legal directories, local news, community sponsorships and verdict coverage. No link farms, nothing that risks a penalty.
Local SEO & Google Business Profile
Map pack rankings for every office: profile optimization, categories, citations and a review strategy that complies with bar rules.
AI search optimization
Structured content, attorney entity signals and citations that help ChatGPT, Perplexity and Google AI Overviews recommend your firm.
Reporting in signed cases
Rankings, calls, form fills and signed cases by source in one dashboard, with a monthly walkthrough of what changed and what's next.
Our process.
Audit
- Technical crawl
- Case-type & city gap analysis
- Call tracking setup
Foundation
- Technical fixes shipped
- Core practice pages rewritten
- Google Business Profiles optimized
Growth
- New case-type and city pages
- Authority building
- AI visibility tracking
Compound
- Refresh pages that slip
- Expand to new markets
- Quarterly strategy review
How long until law firm SEO produces cases?
Expect ranking movement on secondary cities and long-tail case types within 60–90 days. Head terms like "car accident lawyer" in a major metro typically take 6–12 months or more, depending on competition.
Do you guarantee #1 rankings?
No one honest can. We commit to the work, full transparency and the metric that matters: more signed cases from organic search over time.
Who writes the content?
Legal content specialists who understand plaintiff practice. Every page goes to your team for accuracy and bar-compliance review before it's published.
How is AI search different from SEO?
It builds on SEO but adds structured answers, consistent attorney and firm information across the web, and mentions that AI systems treat as evidence when recommending a lawyer.
Find the cases your competitors are signing instead.
In 3 business days, a senior strategist shows you which case types and cities are going to competitors, what your ads are wasting, and what we'd fix first. It's yours to keep, whether we work together or not.
- Practice-area and city keyword gap analysis
- Wasted ad spend and call-quality review
- AI search visibility check (ChatGPT, Google AI Overviews)
- A 90-day plan to sign more cases